Business Results
Veronica has a proven track record of increasing consumer engagement, driving revenue, and leading strategic change.
As Editor-in-Chief of USA TODAY's Travel Media Group, she:
As Editor-in-Chief of Caribbean Travel & Life, she:
As Editor-in-Chief of USA TODAY's Travel Media Group, she:
- Grew USA TODAY's Travel site from No. 19 to No. 5 for travel news and information sites, as measured by comScore, with 7 million unique visitors and 35 million page views per month.
- Spearheaded multiple sponsored-content series that generated millions in ad revenue.
- Achieved double the average readership for USA TODAY’s print travel section vs. any other newspaper travel section (62% vs. 30%).
- Led the cross-platform convergence of the print and online travel staffs at USA TODAY, a pioneer effort for the company.
As Editor-in-Chief of Caribbean Travel & Life, she:
- Succeeded in making the magazine the second best-selling travel magazine on the newsstand.
- Established the magazine as leader in its niche with 20% annual advertising growth from 1992 to 1997.
Product Launches
Veronica has deep expertise in developing innovative multimedia products on multiple platforms.
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- As co-founder and editorial director of Caribbean Travel & Life, Inc., Veronica launched all the company's publications, which included securing contracts for two custom-published inflight magazines:
Strategic Partnerships
Veronica has extensive experience in attracting and collaborating with best-of-breed partners that supplement internally generated content, grow editorial footprint, and enhance brand awareness. At USA TODAY, she:
- Created reader-engagement contests co-sponsored with Royal Caribbean Cruises, Princess Cruises, Norwegian Cruise Line, ABC’s “Good Morning America,” and the U.S. Travel Association.
- Managed editorial content partnerships with Fodor’s, TripAdvisor, the Food Network, Hilton Worldwide, SmarterTravel.com, Travel Channel, Demand Media, Laura McKenzie's Traveler, and many others.
- Developed a USA TODAY video training academy with the New York Video School.